Our Story
Jelexie Bakeshop: Your Trusted Filipino Bakery Since 1984
Our Story: From Home Kitchen to 71 Luzon Branches
Founded in 1984 by Mr. Armando Tan in Tarlac City, Philippines, Jelexie Bakeshop started as a humble home-based operation using time-honored family recipes. Our first official branch on M.H. Del Pilar Street quickly became a local favorite, supplying high-quality, affordable breads to schools and communities.
In 1990, Mr. Jimmy Tan took the reins, shifting from wholesale to retail with innovative baking techniques and new Tarlac locations. By 2000, we've grown steadily, now boasting 71 branches across Central and Northern Luzon—including Tarlac, Pampanga, Nueva Ecija, Pangasinan, Bulacan, and Bataan.
We honor our heritage with loaf breads, sumptuous pastries, and cakes baked daily, blending traditional Filipino flavors with modern excellence.
Why Choose Jelexie Bakeshop?
Jelexie delivers premier bakery experiences for everyday snacks, celebrations, and events. Here's what sets us apart:
- Freshness Guaranteed: Cakes, loaves, and pastries baked daily with premium ingredients.
- Authentic Filipino Taste: Home-style recipes elevated for today's palates—perfect for bread lovers in Pampanga and Tarlac or cake seekers in Pangasinan.
- Community Trusted: Over 40 years serving Luzon families with warmth, reliability, and affordability.
- Skilled Bakers: Our passionate team crafts everything from Classic Ensaymada to Cakes.
Customers rave about our consistent quality, making us the go-to bakery in Tarlac City and beyond.
Our Growing Footprint: Freshness Across Luzon
Since our journey began in Tarlac, we have remained committed to bringing the warmth of a local bakery to every neighborhood. With 71 branches as of 2026, we are proud to serve as a neighborhood favorite across Pampanga, Nueva Ecija, Pangasinan, Bulacan, and Bataan. Whether you are visiting our historic roots at M.H. Del Pilar or one of our newest locations, our commitment to freshness and quality remains at the heart of every storefront.
Why Visit Our Branches?
Every celebration deserves a perfect cake, and every morning deserves fresh bread. Through our growing number of branches, we bring that quality closer to you, honoring the role we play in your everyday moments and special milestones alike.
Use our store locator to find fresh Filipino breads and pastries near you.
Visit Your Nearest Jelexie Today
Experience the gold standard of baking at a Jelexie branch near you. From our origins in Tarlac to our expanding presence in Pampanga, Nueva Ecija, Pangasinan, Bulacan, and Bataan, we are proud to be your neighborhood choice for freshness and quality. Stop by a Jelexie branch for bakery perfection baked fresh daily. Contact us or locate your nearest store now—taste the Jelexie difference!